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Industry Related Articles by Media Track.

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The following will give you an overview of various articles written by Media Track over the years. Use the drop-down menu to explore more and to get insight to our work.

What is your current role?
I joined Media Track as an analyst but is now working as a Business Development Manager, yet still partially assisting the analysis department. In general, I am proud of having the opportunity to be a significant player in contributing to the growth of Media Track.

Describe your average day at Media Track?
My average day is far from average or standardized. One of the things I like the most about working for Media Track is the diversity in projects and the flexibility to manage (almost) every project in collaboration with my team. Currently, I am working on many interesting projects covering everything from the development of marketing strategies, managing clients, identifying new opportunities, working on growth strategies, and the latest, the launch of our new product.

The key objective is to make sure that we deliver what is promised, to the right people, at the right time, which includes focusing on CRM, innovation, optimization and effectualization of current processes and delivering high-quality results. 

What inspired you to take the transfer to another country?
I came to Singapore because of my lust for adventures and a life-long dream of living abroad. The beginning of my journey was rough since I had to adapt to a new culture, climate and start a whole new life 12.000 kilometers away from home – and on top of that during a pandemic. This means that I started working for Media Track from the quarantine hotel (in Singapore you are required to service 14 days of quarantine when entering the country) receiving the onboarding introduction from Skype and working the first couple of months without being able to meet my new colleagues. Once I finally adapted to it, a new chapter began, where working from home most of the time and communicating via Google Meet turned into everyday life. However, being a Planner by heart, this experience has definitely taught me that not everything can be planned and that there is always a reason to chase your dreams – no matter how unreachable they might seem.

Education and experience
I have a Master of Science in Integrated Food Studies (daily speaking: Food Engineer), an academic course in Sales Marketing and Business Development from CPH Business, and a course in Management and Leadership.    

Before moving to Singapore, I worked as a Team Lead at Coop DK as well as Nordic Logistic Forum Member and Instructor representing Denmark among the Scandinavian countries.

I know it has been a good day when…?
Goals are reached, all clients are happy, and when I get to work from the office together with my colleagues, who are always a motivation. If I can finish the day accompanied by friends, at a restaurant with my partner or by playing a game of tennis, the day will be well-complete! 🙂

What is your current role?
I am in Business Development, I define it as a “hustling role” 😊 I belong to the team that “pays for everyone”- That’s what the boss says! More specifically, in my role, we create opportunities for that value to persist over the long term, to keep the floodgates open so that value can flow indefinitely.  Above all, I am also responsible for our marketing initiatives, campaigns, and strategies; speaking of which we are in the midst of launching new product offerings aside from our existing newspaper digitization product.

Describe your average day at Media Track?
Don’t exactly have an “average day” at work- we work pretty round-the-clock as we operate 24/7, we have calls with the clients at odd hours because of the time difference but typically- I like to spend my Monday mornings running through my priorities for the week as you know “the early bird gets the worm” and my Fridays thinking of goal settings for the following week, before each day ends, I will ensure my daily tasks are completed and that I have replied all my client’s questions and requests.  I am backed up behind a leader and a team who are passionate about what we do, as we are constantly evolving as a company, we work and play hard to secure the results and success we desire as a team.- As Aristotle quotes “Pleasure in the job puts perfection in the work” – …Nah we ain’t perfectionists but we try to perfect our system and ensure the smoothest delivery according to our client’s requirements.

Education and experience:
I am a biotechnology graduate and had a brief experience in the pharmaceutical industry.  I have been working in Media Advertising/publishing for 11years.  I developed a passion for sales when I discovered my enthusiasm beyond my desires, I love being around people and bond easily with the prospects, it excites me figuring out how I can understand their needs and what will make them say “yes” to whatever I am selling and it kept my interests going because each day brings a new challenge. 

I know it’s been a good day when…?
I feel accomplished when I make progress toward the small goals I have set towards my work. Most importantly when receiving positive reinforcement from my boss and colleagues absolutely drives my day.

What do you like most about the job?
In Media Track, we have the “work hard, Play Hard” mentality, and that is one of the things I love about us. Passion and commitment are important.  I am constantly surrounded by a team with a vast amount of industry knowledge who are always willing to spread that knowledge as much as possible.  Go Media Track!! 🙂

When have you joined MT and what is your current role?
I joined the company in 2012 as an Analyst. After about half a year, I started working with our print conversion, ie., the digitization of newspapers and magazines. Since then Media Track and the conversion business have grown tremendously and today, I am Mediatrack’s COO.

Describe your average day at Media Track?
There are not many average days in my job. Media Track is constantly evolving to improve production processes to deliver a better product, faster. At the same time, we are regularly adding new clients to our business. No clients are ever exactly the same, whether the reason is the print material we get from them or the type of product they want from us. When our clients trust us with the delivery of searchable print contents, we often have to adjust our delivery to fit the production system that they already have in place. The key challenge is to design the production process to both meet the client’s requirements and align smoothly with all our other processes for the smoothest possible operation. When we are not busy with the implementation of new clients, there are still processes to optimize and as well as the development of new products.

Education and Experience
I have a Master of Science in Biophysics from Copenhagen University, Denmark, and a Ph.D. in Biomechanical Engineering from Politecnico di Milano, Italy.

What do you like most about the job?
I think what caught me from the beginning was the mixture of the many technical details, the multinational feeling of working with newspapers in different languages and from all over the world, and the fact that the processing has to work like clockwork to ensure that we deliver everything on time. These aspects all speak to very different parts of me – I think that is quite unique to find in a job.

I know it’s been a good day when…?
Everything is delivered well on time or when a client tells us that they are very happy with what we deliver.

When did you joined MT?

Time flies and this is my fourth year with Media Track. My previous employer used to rent an office space at level 3 of our current lovely heritage shophouse at Petain Road.  There must be some affinity for me with this place, considering how I have ended up working in the same physical office for close to 7 years. I have had the honour of seeing how Media Track has evolved and grown through the years.

What is your current role?

I am the office manager of Media Track, which is probably self-explanatory of what my role entails. On the fun side I try my best to ensure our office has a cosy enough vibe to match its hipster exterior as well as at times be a “mother hen” to the team! 😊

What have you been up to during this Pandemic?

While 2020 has been a tough year for all of us, I am grateful for being able to continue in my current role without any disruptions during this period and still be able to partake in a little self-growth by pursuing a course in UI/UX design.  I have always been interested in designing and the pandemic provided one of the best opportunities as most of the classes were conducted online! (This is very important for busy working mothers like me!)

In addition, our team’s current 50% WFH and 50% work-from-office schedule, has allowed me to replace my commute time (during WFH days) to embark on a new health goal of exercising at least 3 times a week! WFH days also resulted in more precious time with the kids when they are back from school in the afternoons as well.  

While there have been many negatives to the current pandemic, I have found that it has been much easier to get through each day by choosing to focus on the little positives and pockets of happy moments we experience each day.  

What it the best thing about working at Media Track?

Media Track has a cosy office with awesome vibes, away from the CBD area, and there are plenty of hipster cafes around the area. 😊

But on a more serious note, my colleagues are some of the most wonderful people to work with. At the same time, my role as office manager provides me with the opportunity to learn various aspects of the business.

More importantly, Media Track’s work culture is family friendly which provides me an optimal work-life balance, with the occasional flexibility while managing my 4 kids who are at different life-stages. I am very appreciative of being able to grow with Media Track and being able to juggle the many other roles I have in life as a woman.

I know it has been a good day when…

I get to see an Eagle (my spirit animal) soaring high up in the sky : )

When was the last time you travelled?

Mine was a trip to Phuket in Thailand with my wife and two kids to spend time with my parents, who were holidaying from Denmark in March last year. Just before the world closed down. Just before empty streets, pictures from Bergamo, singing from balconies, zoom calls, and way too much wine delivery…..

 

It seems like a world away. So many things have changed the past year, and so many things have remained remarkably exactly as they have always been.

 

So, what has happened since Phuket?

First of all, I’ve had the chance to spend more time with my wife and two twin boys. We’ve done home-schooling and work from home. We’ve made home-made pizza’s together, we have recently moved to a new house, and we’ve missed our friends and family in Indonesia and Denmark tremendously. Recently I passed my “Dad-jokes” examen with the following distinction delivered by 7-year-old Oskar: “Far (dad) if you move away from home, I’ll miss you, but I won’t miss your jokes”. It’s been a good year, but we look forward to being able to go to Indo and Denmark!

 

And what has happened then at everything Media Tracking?

In short everything and nothing.

 

When the world closed down, the truth is that my first thought was whether our colleagues in the Philippines were ok. I knew that the business would be ok. We were well prepared – in fact we had been practicing this for years without knowing it, but it was difficult to follow what happened in the Philippines, and to assess what could go wrong there. When they closed down, would internet still be up? How about electricity? Those were some of my – admittedly doomsday – thoughts, but first of all I didn’t know how bad the COVID situation would be. Luckily, they managed to keep it under relative control. There were times where it was bad with run over hospitals, but most of the times, it went pretty ok. Our colleagues were safe.

 

Media Track has about 300 employees in Manila and Cebu in the south Philippines. Besides admin and HR staff, we have 3 departments: Media Team with some 10 people, IT development team with 12 people, some analysts and translators, and most of the rest are data encoders – staff that work in our cloud-based newspaper digitization solution, where they train the AI software to “read” the newspapers and do quality control on the same.

 

These data encoders – or plotters as we call them – has always been working from home. First of all, because we’re able to. Our software isn’t placed on an old server in an office, our software is placed in the cloud. It’s a more expensive solution, but it’s also a much safer solution – something I’m so thankful for that we chose to do today. The second reason for plotters to work from home is that traffic in particularly Manila is really very bad. Why do we need to force our staff to travel two times 2 hours to go to and from work every day, when they can in-fact just get out of bed, log on their computer, and they are able to do their work? Thirdly, by allowing staff to work from home, our staff-churn has been remarkably low throughout the years. And lastly, all of this has made it possible for staff that otherwise would have difficulties to have a job, to come and work for us. Most notably women. Young mothers, that are not able to first travel 4 hours a day and then do an 8hrs workday and still take care of their kids. Hence, the majority of our plotters are young mothers, who in this way is able to keep a connection to the labor market. Something I’m extremely proud of.

 

So, in other words, for them there wasn’t much of a change from a work perspective, when the world went into work-from-home mode. It was business as (un)usual.

 

When I say that nothing happened, then that’s a really good thing, when you are a company that is reliant on delivering printed newspapers to companies that needs it in a consistent and timely manner without any production interruptions. But when I say that everything happened, it has to do with how the company operated internally and how we as colleagues interact with each other.

 

We have become far, far better at looking after each other. Both, off course, making sure that those that contracted the decease were well, but also that everyone was safe and sound from a psychological perspective. Going through a pandemic, like the one we’re at the end of now, is something that will affect everyone psychologically, and it’s been key to me, to make sure that we all looked after each other as good as we can internally in the company. And that changed everything from a company perspective. We grew closer and we got to know each other much better. Something I am tremendously grateful for.

 

It’s a little early to reflect on the pandemic – we’re not out of the woods yet, but it looks like we’re nearly there. How did the pandemic change you?

Digitize Your Newspapers and Save History – NOW

March 6, 2017

Newspapers do not just deliver everyday current affairs, they record history.

Yeah, its sounds like an introduction to a CNN documentary, but it’s the truth. Newspapers keep tab on the important global events that you may have missed while you were busy taking selfies at a new-found hole-in-the-wall, or writing a Facebook status about a love life that you don’t have.

Good thing, there’s Newspaper Digitization!

Through the scanning of newspapers, the material and all its content can easily be preserved electronically and disseminated to the greater public. This allows a more efficient archival of information which may prove helpful in the future. Yes, gone are the days that newspapers would be open to deterioration in local libraries. One would no longer have to belabor the process of research, (and yes, it’s tad easier than pulling out microfilm records).

Not only that, ease of access to information is made possible through the effectiveness of keywords! With physical periodicals going digital, the search for pertinent knowledge can now be done through entering the right keywords. This assures netizens that the search results would only render what they actually need.

One company that has made it their landmark service is Media Track. With a good track record in media conversion, Media Track comes up only with quality digitized versions of newspapers. Indeed, they have handled the innovation well within the industry.

And because the production of newspapers is continuous, the need for newspaper digitization has grown exponentially over the years and we are not seeing an end to it any time soon. 

Magazines Immortalized? Digitize!

February 13, 2017

With all information made readily available to us electronically, is there anyone who actually reads from paper these days?

Let’s face it, access to knowledge had been made easier since the evolution of internet. Heaven forbid actual brick and mortar libraries become obsolete. But that’s the thing, recent advancements let us document all important records without having to cut down trees. Or, if the physical materials are already existent, at least we can do well by saving them electronically so that we may do the good. It’s a win-win situation between us and mother nature.

Did we mention that information would be easier to find if it’s live through the web – for everyone to see? A quick clickety-click on the keyboard and you’re done! No more having to search through call numbers; no more going through dusty covers and yellowing brittle pages. 

Yes, magazines are no exceptions. Thinking of having a quick look at an old interest article for reference? No sweat. Worried that the records might have been washed away by that bad storm last season? No need. Magazine page digitization makes it possible for you to keep even the oldest of magazine editions without having to face the old and churlish local librarian. Home improvement, hobbies, showbiz and lifestyle, tech? It doesn’t matter. Digitization isn’t a chooser. And because the process for it is continuous, more and more materials are being made available to a lot of people.

While many companies out there are well-versed with the trade, one definitely stands out. Media Track specializes in magazine page digitization along with an array of services under Media Conversion. So if you’re expecting quality digitization of any relevant magazine material, Media Track may just prove to be the company that can actually deliver.

So why rummage through old magazine copies unceremoniously? Go digital now!

Treading The Right Track

January 19, 2017

Paper is the thing of the past. Much to the romantic’s chagrin, everything, from self-authored literature in profession of love to your carefully-tailored resignation letter is now produced electronically. But hey, we get to save a lot of trees in the process.

Indeed, the digital era is delivering the coup de grace to Print Media, and while we can defend the ways of the old with undying nostalgia, innovation is always the way to go. And that’s just what Media Track is all about.

With its Media Conversion arm, Media Track prides itself in the quality conversion of printed media into electronic media.

Fast, reliable and efficient, Media Track has indeed become the benchmark for the trade.

It boasts of a unique, state of the art software platform wholly capable of handling the entire conversion process. While Media Track delivers without delay, it puts premium on the production of quality products from simple article level to individual printed characters.

Media Track also offers top tier File Compression and Optical Character Recognition (OCR) that only produces highly-defensible documents.

Media Track expertly converts newspapers and magazines into PDF files in service to media Monitoring Companies. Extending its reach to the education sector, Media Track performs Newspaper Digitization, for State Universities, Libraries, Media Owners and Media Monitoring Firms; processing of Microfilmed Documents that these may be turned into Text Files for National Archives and Historical Societies; and conversion of eBooks and contracts into Text Files for Publishing Houses and Law Firms.

The company’s dictionary-based, text recognition system is extensive to say the least. Highly-competent, it can easily pinpoint potential problems which would still be subject to the skillful manual checking of Media Track Personnel.

Through a well-developed and advanced system logic alongside random selection, files are taken out so as to administer further and more efficient manual inspection and correction.

Not only that, Media Track goes the extra mile by offering media monitoring with precedence to specialized research, coding and analysis. Tech-savvy and always up-to-date with the latest trends in the digital realm, the company employs only the best tools in the trade to gather only salient and accurate information so that it delivers exactly what the client needs when the client needs them. Media Track’s analysts are highly-competent in that they do not tire from manually sorting, selecting, and processing articles integral to the clientele’s demands.

Indeed, Media Track is one with the continuous development and constant innovation of the digital industry. With the way that it had positioned itself in the game, Media Track is only poised for greater growth.

RESOURCE BOX

The author of this article belongs to Media Track Pte Ltd. Media Track Pte Ltd is an International Media Outsourcing Hub which is proud to serve the Media Industry at its best. Besides converting PDF Files, Physical Papers and Microfilmed Documents into Structured and Searchable Text Files, the company takes pride in covering a wide range of services including Media Management and Outsourcing of Analyst Work. Operational 24/7 – 365 days, Media Track Pte Ltd is capable of delivering a State of the Art Product at a Competitive Price.

Newspaper Digitization Makes Vast Information Accessible and Searchable

January 08, 2017

Newspapers are packed with information. However, the vast availability of information contained in them makes it difficult to find and browse at a quick pace. In other words, it’s challenging. Of course, it’s a different story when newspapers are microfilmed, which is usually the case in many libraries. Unfortunately, libraries only hold a few of microfilmed newspaper copies and are often not even available in other libraries. Even with this new kind of access to newspapers, except when they have been indexed, searching for specific information can be tiresome.

Newspapers are top candidates for article conversion because of the wide ranging, hard-to-access, and all-encompassing information they hold. At its best, newspaper digitization makes information easily accessible and searchable to anyone.

WHY NEWSPAPER DIGITIZATION?

There are many benefits of newspaper digitization. It greatly extends and widens the span of access that can be provided. Newspaper publishing companies, for example, can choose to make their digitized newspapers available to many of their readers, whenever and wherever.

At the same time, the use of a digital copy enables libraries and many companies to preserve their original copies which after many years, can become fragile, making accessibility more difficult. Digitized newspapers on the other hand, have the ability to be keyword searchable which makes information gathering easy and fast.

WHY IS IT BETTER THAN MICROFILMED VERSIONS?

In preserving newspapers, microfilm is actually an accepted standard process. Some companies that convert newspapers to digital copies film newspapers first, before digitizing them. Microfilming is their priority. As a result, filming and digitizing are processed simultaneously.

In such cases where films are old, it is still best to use the original printed version of a newspaper. In fact, some of the largest projects for newspaper digitization are filming their old papers again because their original microfilm copies are getting dim and hazy.

Although newspaper digitization is commonly processed from films, using print materials has its advantages. Print copies are easier to digitize. Unlike films that get old, blurry, and are sometimes incomplete, digitizing newspapers from printed source is reliable and easy to read because they are clearer.

What’s more, processing print materials produces better results. This in turn, enables high-quality image output and successful character recognition which is key in making text searchable.

SUMMARY

This article discusses the digitization of newspapers. It provides brief information about the importance of this process and it’s comparison with microfilmed newspapers. It also explains the advantage of newspaper digitization over microfilmed copies.

RESOURCE BOX

The author of this article belongs to Media Track Pte Ltd. Media Track Pte Ltd is an International Media Outsourcing Hub which is proud to serve the Media Industry at its best. Besides converting PDF Files, Physical Papers and Microfilmed Documents into Structured and Searchable Text Files, the company takes pride in covering a wide range of services including Media Management and Outsourcing of Analyst Work. Operational 24/7 – 365 days, Media Track Pte Ltd is capable of delivering a State of the Art Product at a Competitive Price.

Media Track: Now a Proud Member of AMEC

May 18, 2016

Media Track, a leading provider of print media conversion, is delighted to announce that it is now a proud member of AMEC, or the International Association for the Measurement and Evaluation of Communication, an international network for sharing knowledge and best practices about media intelligence, communications research, and insights.

The membership demonstrates Media Track’s long-term commitment to provide consistent, reliable and high quality services to its clients using the latest technology while implementing meticulous research, coding and analysis in order to deliver state of the art products at a competitive price.

AMEC’s main objectives are to enhance the growth of communications research, media intelligence and insights, and at the same time, to increase professional expertise of individual members and member-companies. Development in research, best practices and standards in communications research, media intelligence and insights are the factors needed for consistent progression of the industry. Along with these factors are the high quality and diversity of information provided by members of AMEC.

Media Track Pte Ltd is an international media outsourcing hub that covers a wide range of services including outsourcing of media analysts’ work and media management. It specializes in the conversion of print media such as PDF files, microfilmed documents, and physical papers into structured and searchable text files. It delivers its best services to media monitoring companies, national archives, state libraries, and related industries.

Having entered AMEC’s membership, Media Track received an opportunity to access specialized analytical study or survey, and to take part in events, forums, seminars, and conferences as well as being provided with an opportunity to exchange best practice with members from more than 48 countries.

Today’s technology, business standards, and best practices are complex and ever-changing, making it challenging to identify key points of public relations and business communication. However, Media Track’s AMEC membership can provide customers with assurance that they can get the best from Media Track’s products and services.

 

 

SUMMARY

This article discusses Media Track’s announcement as the new member of AMEC. It also offers the benefits of acquiring such membership of a trusted network that is dedicated in sharing knowledge and best practices with regards to communications research, media intelligence and insights.

RESOURCE BOX

The author of this article belongs to Media Track Pte Ltd. Media Track Pte Ltd is an International Media Outsourcing Hub which is proud to serve the Media Industry at its best. Besides converting PDF Files, Physical Papers and Microfilmed Documents into Structured and Searchable Text Files, the company takes pride in covering a wide range of services including Media Management and Outsourcing of Analyst Work. Operational 24/7 – 365 days, Media Track Pte Ltd is capable of delivering a State of the Art Product at a Competitive Price.

Partner Only With a Trusted Resource in Article Digitization

April 19, 2016

Change is inevitable and most of the time, necessary. Many potential clients want to digitize content, convert their materials to digitized versions, or get involved in an article digitization process, but are afraid of change. For them, it is time consuming and frustrating. On the contrary, it is the perfect way to learn about possible options on how to expand any business. At the same time, it offers a way in order for companies to make themselves digitally available.

Moreover, three of the most important benefits of working with an experienced, full-service media conversion partner are: (1) they are an expert in their field, and (2) they can offer honed, high-tech processes, and (3) they can offer a high level of quality products and customer service. A media conversion partner with advanced technological process, have the experience and expertise to convert print media. They are committed to provide high-quality services, which in turn can lessen the hassle that are perceived when change is necessary for any business.

FINDING THE RIGHT ARTICLE DIGITIZATION PARTNER

Ultimately, prospective clients will look for a partner that can help them in their media conversion needs. To help in the decision-making process, consider these suggestions for finding the right article digitization partner:

  • Always ask for a reference on current and previous clients and projects. It’s important what others have to say. The right article digitization partner will not hesitate to provide references if they have positive work relationships with their clients and if they produce high quality work. In other words, quality partners have a healthy client base and strong reputation.
  • Assess their level of expertise. Ask questions such as: do they present and recommend value added services aside from article digitization before they start to work on a project? Do they have subject matter experts available to analyze print media for digitization and freely discuss concerns and questions with their prospective clients? Are they flexible in adjusting to clients’ needs in terms of their service?
  • Learn more about article digitization by doing self-research before outsourcing its process. There is a wealth of reference, education, and resources available online on article digitization, including blogs, websites, and other industry publications that offer abundant insights on the advancements in article digitization. Vendor websites are also great sources of valuable information. They typically include online resource centers containing videos, white papers, webinars, surveys, case studies, and more that offer detailed descriptions of their work.

Not all media conversion companies can be a good match for every organization. However, the right one can be a trusted business partner and resource – one that will help companies discover new opportunities amidst today’s rapidly evolving marketplace.

SUMMARY

This article discusses the benefits of acquiring the partnership of a trusted media conversion company that offers article digitization or conversion of print media to digitized content. It also offers some tips on what to look for in the right media conversion company.

RESOURCE BOX

The author of this article belongs to Media Track Pte Ltd. Media Track Pte Ltd is an International Media Outsourcing Hub which is proud to serve the Media Industry at its best. Besides converting PDF Files, Physical Papers and Microfilmed Documents into Structured and Searchable Text Files, the company takes pride in covering a wide range of services including Media Management and Outsourcing of Analyst Work. Operational 24/7 – 365 days, Media Track Pte Ltd is capable of delivering a State of the Art Product at a Competitive Price.

Media Conversion Services To Suit Your Conversion Needs

April 20, 2016

What happens when a document is scanned? All the captured graphics and text on each page of a document are displayed as though they are all one big graphic image. There’s no problem with this except that it cannot be edited nor searched because as far as PDF (Portable Document Format) or document readers are concerned, a scanned document is nothing but a graphic file.

This is where PDF and digital converters enters the scene. They can be used to convert PDF files into searchable text files. However, many of them have limitations in the number of pages that can be processed at the same time. This poses as a roadblock most especially if factors like volume and time are important.

As both start-up and established publishing houses or libraries intensify their venture into digital platforms, technology looks like it could still be a limiting factor. According to the Innovation Center for Graphic Communication (VIGC) from Belgium, conversion tools are producing inconsistent results. As a result, it is hampering media conversion processes.

Popularity of digital format is increasing. This trend makes publishing houses and libraries face the big challenge of converting their current and back issues or old books on their own, using unreliable media converters. Even eager digital publishers want to move beyond basic media conversion processes. They all want to explore enhanced media conversion available in the market today.

With do it yourself converters proving to be more of a nuisance than a solution, partnering with a media conversion company can help publishers immensely. At the same time, media conversion companies such as Media Track offers not only media conversion but also media management and media analysis services which employ first rate media analysts to sort, select and process files relevant to the demands of their clients. They use top of the line tools and the latest technology to provide clients with quality services.

SUMMARY

This blog discusses the problems that basic media converter tools create instead of providing proper solutions. This leaves many publishers at the mercy of their own efforts, which often leads to sub-standard results. Only media conversion companies can help publishing houses and libraries with their media conversion needs – offering consistent, high-quality results.

RESOURCE BOX

The author of this article belongs to Media Track Pte Ltd. Media Track Pte Ltd is an International Media Outsourcing Hub which is proud to serve the Media Industry at its best. Besides converting PDF Files, Physical Papers and Microfilmed Documents into Structured and Searchable Text Files, the company takes pride in covering a wide range of services including Media Management and Outsourcing of Analyst Work. Operational 24/7 – 365 days, Media Track Pte Ltd is capable of delivering a State of the Art Product at a Competitive Price.

Preserving Analog Materials Through Article Digitization

April 11, 201

The rapid progress of digitization, as one of the standard forms of analog material preservation, is becoming more evident in recent years. This year, forecasts from technology analysts indicate that more companies will look into digitization. Archives, libraries, information centers, and various publications, are expected to tap more into this modern process. It ensures archivists and preservation experts that information contained within organic, fragile materials is saved and viewable by future generations.

DISTINCTION BETWEEN DIGITIZATION AND DIGITALIZATION

The process of digitization involves converting traditional and analog materials into digital, or what we refer to as electronic copies. It usually involves the process of scanning said materials in order for them to become digitized. Scanning is one of many ways on how digitization is done. Maps, magazines, newspapers, books, articles, and other printed items in paper are excellent examples of materials for digitization. The results are typically saved as an image or PDF file.

It is important however, to clearly state distinctions between digitization and digitalization, so as to avoid confusion. Digitalization involves conservation of all kinds of digital materials. This includes electronic files, emails, and digitized analog materials such as e-newspapers, e-magazines, e-books, and e-articles. What’s more, a process is now available for converting electronic and digitized materials into structured and searchable file format. For example, a printed article is converted into a PDF file and later, into a structured and searchable format. It is a better alternative in searching for files in archives, considering efficiency, lesser time and effort. The results are typically saved as an XML file.

DIGITIZED MATERIALS ARE EASY TO ACCESS AND SEARCH

The work necessary for article digitization that professionals and companies do to store, process, and transfer files, which enables users to retrieve needed information, applies to analog records.

Digitization is no longer considered as an emerging tool. Rather, it is an accepted and preferred practice to save many analog materials. Many are transitioning and are shifting from print to entirely digital format. Only with digitization can companies provide instant access of their materials to clients and end users.

MODERNIZATION IS THE KEY TO DIGITIZATION

Digitization is an important innovation which eventually leads to article conversion, especially for archives, libraries, information centers, and various publications. Technology is constantly developing, as softwares are constantly being updated. Everyday clients’ wants and needs are changing. As a Media Outsourcing company, we should constantly update our technology to better serve them.

SUMMARY

This article discusses the preservation of analog materials, by converting them to digitized versions, can help companies provide searchable content not only for themselves, but for their clients as well.

RESOURCE BOX

The author of this article belongs to Media Track Pte Ltd. Media Track Pte Ltd is an International Media Outsourcing Hub which is proud to serve the Media Industry at its best. Besides converting PDF Files, Physical Papers and Microfilmed Documents into Structured and Searchable Text Files, the company takes pride in covering a wide range of services including Media Management and Outsourcing of Analyst Work. Operational 24/7 – 365 days, Media Track Pte Ltd is capable of delivering a State of the Art Product at a Competitive Price.

Media Monitoring As a Business Plan

March 31, 2016

All of a sudden, social media has made media monitoring the hottest game in town because of its advertising prowess. Think again. Media monitoring is not only a marketing or PR tool, it is also a powerful force that can help any organization to shape its business strategy. It can help any company to create more revenue and gain market share, as well as indicating the markers to enable a company to adjust to shifting circumstances in real-time. It also helps organizations to gauge the smallest factors and biggest trends that can impact their success. Here are some reasons why incorporating media monitoring into a strategic planning process can be highly beneficial.

Nobody can avoid technology and how it can influence decisions. In any organization, incorporating media monitoring can help spot innovations even before they reach the market. Yes, it’s difficult to foresee them, but signs can be easily monitored. It can also locate new geographic markets, thus providing a bigger market share. It can identify consumer trends and keep track of them as it constantly and rapidly changes. Most importantly, if not for everybody, it can keep an eye on competitors by staying ahead of them. Monitoring their moves can help an organization gather competitive intelligence.

Now that’s not all there is to it. Furthermore, media monitoring steers organizations clear from risky moves and blind sides. Risk assessment is part of a business plan, but reviewing media coverage provides valuable insight, allowing an organization to make smart decisions. Think BlackBerry and how it was blindsided by Apple when it launched the first iPhone. It’s important to scan surroundings to gather clues if there are disruptive forces hanging about.

It’s a fast-moving world and keeping up is a highly-valued skill. Today, planning a strategy is not just an end-of-the-year event because of the everyday changes in different market scenarios. Business plans should evolve continuously and adapt to dynamic conditions. Using media monitoring to watch and observe emerging and developing changes can help any organization to be more alert and thus, stay competitive.

SUMMARY

This blog enumerates the benefits of media monitoring to an organization’s business strategy planning.

RESOURCE BOX

The author of this article belongs to Media Track Pte Ltd. Media Track Pte Ltd is an International Media Outsourcing Hub which is proud to serve the Media Industry at its best. Besides converting PDF Files, Physical Papers and Microfilmed Documents into Structured and Searchable Text Files, the company takes pride in covering a wide range of services including Media Management and Outsourcing of Analyst Work. Operational 24/7 – 365 days, Media Track Pte Ltd is capable of delivering a State of the Art Product at a Competitive Price.

Magazine Digitization Is Seen To Save The Fading Industry

January 21, 2016

Admittedly, old magazines are fading away. Like the tabloids and broadsheets that once crowded living rooms, waiting lounges, lobbies, etc., printed magazines are disappearing. There’s no need to be too nostalgic about this matter. Let’s face the fact that the magazine industry started to decline even before this decade began and that magazine digitization is the only way seen to save the industry. Not everyone favors digitization, given the challenge associated with change. Let’s take a look at some institutions that are faced with the difficult process of digitization.

ACRL (Association of College & Research Libraries – the largest division of American Library Association or ALA), C and FUSE (Canadian magazines focusing on arts, culture and politics), and Long Beach Public Library, all agree, in separate occasions and time, that digitization is one of the many solutions to easily share print media across institutions. To them, it builds the past for the present and future generations. The goal really is to preserve the current state of their materials, magazines and newspaper collections to be exact, and get it organized. Now the challenge is finding a digitization expert that can handle the complex designs associated usually with magazines and newspapers.

To newspapers and magazines, technology is needed for digitization to progress. To clear the hurdles, there are companies that offer technologically-advanced services for media companies (including media monitoring companies, libraries, publications, and other related institutions) who need to convert books, magazines, and newspapers into structured and searchable text files without the need to invest in manpower, technology and architecture.

The comparison of magazine digitization to human evolution is fitting at the moment. We humans evolved to survive the worst situation and disasters the world has to offer. Now, if digitization is the only way for magazines not to go extinct, then we’ll just have to go with the flow. Well, that’s progress and it’s inevitable.

SUMMARY

This blog tackles the inevitable process of magazine digitization for magazines still in print and that it offers varying advantages.

RESOURCE BOX

The author of this article belongs to Media Track Pte Ltd. Media Track Pte Ltd is an International Media Outsourcing Hub which is proud to serve the Media Industry at its best. Besides converting PDF Files, Physical Papers and Microfilmed Documents into Structured and Searchable Text Files, the company takes pride in covering a wide range of services including Media Management and Outsourcing of Analyst Work. Operational 24/7 – 365 days, Media Track Pte Ltd is capable of delivering a State of the Art Product at a Competitive Price.

Converting Media Output To Digital Files For Easy And Fast Searching

January 12, 2016

Public opinion is almost always affected by broadcast and web media, encompassing printed publications. Media monitoring companies, which provide media monitoring services, act as people’s eyes and ears by keeping an eye on Print, Radio, TV and Web coverage across a specific geographical area. They can provide individuals or corporations with the information needed to influence how public opinion can be molded to their advantage.

Media monitoring involves the activity of monitoring Print, Radio, TV and Online output. All of which, is where a company offering media monitoring services would acquire their resources from, including the Internet. In general, information gathered is used to capture content or editorial opinion, including advertising content. Focus however, is always categorized according to industry, subject, geography, size, publication, editor, or journalist.

Media monitoring companies provide subscription­based services to individuals, organizations and other companies, but may well depend on their agreement. Copies of monitored media are provided to clients, but only those that are of specific interest to them, including editorial opinion, documentation or analysis. Content is assessed by the client and used to guide them in determining their communications or marketing strategies to drive their brand.

A MORE DESCRIPTIVE EXAMPLE

Traditionally, the media was limited to printed publications. As such, media monitoring was first referred to as a press clipping service. In the 1850’s, when such service was first made available, people from the entertainment industry, including actors, artists, musicians and writers, would require and buy news or featured articles about themselves instead of buying whole newspapers. They would use the articles as reviews for themselves to improve their crafts.

Today, an individual or an organization that has a strong interest to track how they fair in the market, may hire a media monitoring service. Major corporations and companies subscribe to these services to monitor reports and comments about them.

THE PROCESS OF CONVERSION

In the case of monitoring media from printed publications, the process of article digitization and or article conversion is applied. If the article is in a physical form it goes through Article Digitization, a process which involves scanning of physical papers. When the content has already been digitized, it will then go through Article Conversion. The monitored converted into searchable and structured text files, applying tags accordingly.

Converted articles are saved in an XML format, making it ready to be indexed into the client’s archive. After submission to the client, they can easily compile all information. In this manner, whenever a certain piece of information is needed, it will be more convenient for them to search for it in their archive. Now that’s a fast, easy & efficient way to monitor media.

SUMMARY

This article discusses the article conversion and digitization of monitored media output for easy and fast searching in archives.

RESOURCE BOX

The author of this article belongs to Media Track Pte Ltd. Media Track Pte Ltd is an International Media Outsourcing Hub which is proud to serve the Media Industry at its best. Besides converting PDF Files, Physical Papers and Microfilmed Documents into Structured and Searchable Text Files, the company takes pride in covering a wide range of services including Media Management and Outsourcing of Analyst Work. Operational 24/7 – 365 days, Media Track Pte Ltd is capable of delivering a State of the Art Product at a Competitive Price.

The Advantages Of Print Media In Todays Digital World

December 22, 2015

Within mere seconds, all the information we need is now available at the click of a mouse, push of a button, tap on a screen or slide of a finger. We now live in a digital world where the way we think about how information is disseminated and used has changed because of the Internet. We spend 80% of our lives in front of our computers, laptops, tablets or smart phones. We listen to music, watch movies and various videos, read e-books or news online through our mobile devices. There’s no more need to spend countless hours searching for jobs or apartments in the newspaper or at the library to do research.

ADVANTAGE OF DIGITAL MEDIA: FAST DELIVERY OF INFORMATION

To deliver information at break-neck speed is digital media’s main advantage over printed media. This is especially true where mediums beyond the control of the government are used. Social media networks, for example, are used by the tech and Internet-savvy youth to plot and coordinate mass protests against oppressive rulers. In fact, the revolution that digital media brought about has renewed that long debate whether print media is still significant or not. Now it appears that digital media has become a valuable resource where one question remains: is print media still relevant?

We at Media Track believe that print media is still important. It has a few advantages that give an edge over digital media. We’re not discrediting digital media at all, but we recommend that the advantages of print media should be considered at all times when settling on which medium to use.

ADVANTAGES OF PRINT MEDIA:

    • For one, advertisements in print media can reach more audience than any online banner ads. We are more likely to pick up a magazine or brochure while waiting in line at a clinic or store than click a banner that suddenly pops up when we click a link or open a webpage.

    • Some printed media stay in circulation for a long period of time because of their conventional but loyal readers. This is especially important for publications, businesses, companies, establishments that are looking for local customers. It is much easier to target a specific audience over a longer period of time with print media.

    • Physical interaction and experience is important to people. Nothing is the same as physically flipping pages, touching a book or writing notes which no one can experience online. The world is better experienced through touch and movement because it can create a lasting impression on an audience. Print media can do that.

    • Most importantly, print media can provide better content quality. Reporters can cover subjects and news at greater depth compared to digital media writers.

The Internet is a very useful tool. It’s a necessity. On the contrary, print media still has its advantages over digital media that should never be dismissed.

SUMMARY

This article discusses the importance of considering the benefits of printed media today even though we live most of our days accessing digital media.

RESOURCE BOX

The author of this article belongs to Media Track Pte Ltd. Media Track Pte Ltd is an International Media Outsourcing Hub which is proud to serve the Media Industry at its best. Besides converting PDF Files, Physical Papers and Microfilmed Documents into Structured and Searchable Text Files, the company takes pride in covering a wide range of services including Media Management and Outsourcing of Analyst Work. Operational 24/7 – 365 days, Media Track Pte Ltd is capable of delivering a State of the Art Product at a Competitive Price.

 

Sneak Peak: How Are Newspapers And Magazines Digitized?

September 29, 2015

In our previous articles, we learned why magazines and newspapers are digitized as well as its advantages. The big question remains: How is it really processed?

The demand on newspaper and magazine digitization have grown since the entry of the Information Era; hence the growth of companies who offer such services.

Digitization is the process of converting information into a digital format by capturing the image. A newspaper is either scanned, its picture captured or saved in a microfilm. After which it will be converted into text. Tagged accordingly which makes it searchable once it is indexed into an archive. A digitization service may differ depending on the company that is offering it.

Newspaper digitization, magazine digitization and article digitization are often outsourced to gain the end product without the need to invest in manpower, technology and architecture. Most companies offering such service have an in house technical team who builds their own solution in accordance to how they planned it. They consistently maintain and upgrade it, as it is the heart of their business.

IN GENERAL, PROCEDURES ARE AS FOLLOWS:

  1. Receiving of files
    • Once a written agreement has been made, the client will send the file to the outsourcing company to be processed. It may arrive in either soft or hard copy. In most cases, the contents arrive as a soft copy provided by or in accordance to agreements with Media Monitoring Companies, Publishing Houses or Libraries.
    • Documents may also arrive in hard copy such as physical papers or microfilmed documents. Scanning the physical paper or capturing the image of the microfilmed document is optional. Clients may do it themselves if the documents are prohibited to leave their facility.
  2. Screening of irrelevant pages
    • Pages containing images, ads, such as pictures will be removed as it is no longer needed.
  3. Conversion into text files
    • Files will be converted once it runs through the system as the solution is built to convert files.
  4. Identify the number of articles
    • Most times 1 page contains more than 1 article. Identifying the number of articles will help hasten the process of the work load.
  5. Tagging of different article elements
    • The article will be segmented into different parts and will be tagged accordingly based on the requirements of the client
    • The following is the list of XML Tags where clients may choose from:
             
      XML Tags include:
      LanguagePre-introduction
      NameIntroduction
      IDStory
      Doc DateBlurp
      Physical PositionQuote
      Logical PositionFactbox
      HeadlineTeaser
      Sub-headlineByline
       Image
  6. Auto correction
    • The system is equipped with auto correction features which can pinpoint potential problems, after which will be manually checked. The final product will be automatically saved in a XML format.
  7. Quality control
    • A senior specialist will double check the quality of the product and assure that it is 100% correct. If not it will be processed again.
  8. Submission of the finished product
    • The finished product will be submitted to the client.

With this, universities or public libraries can provide online services to the public for free or for a price. Students, professors or archivists can now search through history conveniently. Not to mention, Media Monitoring companies can conduct a search in their archive conveniently whenever a search is needed. It’s fast, easy & efficient way to monitor media.

SUMMARY

This article explains the general procedure of digitizing newspapers and magazines, converting it into structured and searchable text files.

MORE INFORMATION

Documents accepted include, but are not limited to: Daily Nationals, Tabloids, Regional Newspapers, Local Newspapers, Weekly Newspapers and Magazines such as Professional, Health, Fitness, Design, Youth, Hobby amongst others…

Institutions who may find the need for this service include, but are not limited to: Media Monitoring Companies, Media Owners, Libraries, Universities, Newspaper and Book Publishers, Department of Archives and Public Records, Historical Societies, Department of Tourism and other related institutions.

RESOURCE BOX

The author of this article belongs to Media Track Pte Ltd. Media Track Pte Ltd is an International Media Outsourcing Hub which is proud to serve the Media Industry at its best. Besides converting PDF Files, Physical Papers and Microfilmed Documents into Structured and Searchable Text Files, the company takes pride in covering a wide range of services including Media Management and Outsourcing of Analyst Work. Operational 24/7 – 365 days, Media Track Pte Ltd is capable of delivering a State of the Art Product at a Competitive Price.

 

E-Newspapers And E-Magazines: Latest News At Your Fingertips

August 24, 2015

E-newspapers and E-magazines or otherwise known as Online Newspapers and Magazines are the finest examples of The Digital Revolution. The Digital Revolution or also known as The Third Industrial Revolution is the advancement of technology from analog electronic and mechanical devices to the digital technology which is made readily available today. The era started during the 1980s and is ongoing until present. The combined revolution of electronic devices and the internet has made it possible for people to accomplish tasks faster and easier in accordance to their availability.

The change, which paved the way to the Information Era, allowed any news article or magazine clipping accessible to everyone. Together with enhanced animation and graphic design, E-newspapers and E-magazines offer both appeal and convenience.

Newspaper and magazine digitization provides various advantages, such as: Faster searching of news article or magazine clipping with the use of keywords. A single digitized article can be accessed by multiple readers at the same time. It can also be easily shared by sending it as a file via email; the file can also be saved on a hard drive or on an online data storage, hence no need to keep a hard copy which will eventually fade in time and may possibly be bulky e.g. stacks of magazines or newspapers, files of contracts or statement of accounts. Digitization also saves resources because presentations are no longer needed to be printed out as it can be presented on a projector through a laptop and viewed on a tablet computer. Kids in school no longer need to bring many heavy books as they are starting to be trained on how to use e-books and kindle… all these and much more.

E-newspapers and E-magazines are helpful to busy professionals who need to keep track of the latest social update in their personal life or corporate events in their respective fields. It is the cheapest and fastest source of information readily available and accessible. You can access any news article with a specific event, date or place anytime and anywhere. The convenience has made e-newspapers and e-magazines even more popular and favorable. Today, searching for information online has become the first choice of the majority.

With digitized newspapers and magazines, you don’t have to wait for your daily delivery of newspaper or monthly subscription of business or lifestyle magazine at your doorstep. You can freely subscribe to online channels and editions. Now you can keep up with the latest happenings with the click of your fingertips.

SUMMARY

Besides explaining the significance of e-newspapers and e-magazines, this article explains how digitized newspapers and magazines keep us updated with the latest news without waiting for any source of information delivered at our doorstep.

RESOURCE BOX

The author of this article belongs to Media Track Pte Ltd. Media Track Pte Ltd is an International Media Outsourcing Hub which is proud to serve the Media Industry at its best. Besides converting PDF Files, Physical Papers and Microfilmed Documents into Structured and Searchable Text Files, the company takes pride in covering a wide range of services including Media Management and Outsourcing of Analyst Work. Operational 24/7 – 365 days, Media Track Pte Ltd is capable of delivering a State of the Art Product at a Competitive Price.

 

Why Digitize a Newspaper Or Magazine?

July 8, 2015

Loaded with information, newspapers and magazines appeal to a large audience. These are the major sources of information that come handy at a cheaper cost. However, searching for information with a specified time and location can be a bit of a challenge. Due to this limitation, newspapers and magazines are often targeted as the prime candidates for Digitization. In fact you must have heard of newspaper digitization or magazine digitization, because both of which – newspapers and magazines – are available to a large audience. Since digitization is considered a structural and continuous activity, a large number of digitization projects can be seen these days.

Serving at its best, a digitized newspaper or magazine makes it possible for everyone to search and access its information with the help of an internet connection. This implies that anyone can search and read any information with a single click only! Isn’t it great?

WHY DIGITIZE?

  • Newspaper or magazine digitization can greatly increase the width of availability when it comes to searching or accessing any information
  • A single digitized newspaper or magazine can be accessed by multiple readers in a single go.
  • With the effective use of a digitized newspaper or magazine, there is no need to use the original print copy which can be fragile or faded with the passage of time.
  • A digitized newspaper or magazine can have the potential of being searched with an effective use of a keyword.

RESOURCE BOX

The author of this article belongs to Media Track Pte Ltd. Media Track Pte Ltd is an International Media Outsourcing Hub which is proud to serve the Media Industry at its best. Besides converting PDF Files, Physical Papers and Microfilmed Documents into Structured and Searchable Text Files, the company takes pride in covering a wide range of services including Media Management and Outsourcing of Analyst Work. Operational 24/7 – 365 days, Media Track Pte Ltd is capable of delivering a State of the Art Product at a Competitive Price.

Denmark’s Media Track Registers Sustained Growth! 

June 26, 2014

Media Track – the Danish media monitoring company still known by many as Newswatch – is continuing its expansion.

Media Track in Singapore is expanding its services from media monitoring of Danish radio, TV and newspapers to offering the same services to Swedish and Norwegian clients. This expansion has come gradual as a natural consequence of the takeover in 2012 by Retriever of a major stake in NewsWatch, the Danish subsidiary of Media Track. Retriever is the largest media monitoring company in Scandinavia with an especially strong position on the Swedish market.

But Media Track is also moving out of this special Scandinavian media monitoring niche and into another niche in the IT business: Converting print articles to XML files.

“There are about ten companies worldwide offering this as a service, but Media Track decided to do their own conversion when the company was established back in 2009 and we believe we are now so good at it, that we are ready to offer it to other companies as well,” says Steffen Egelund.

“Because we come from the media monitoring business side and not the data side, we are definitely better if the client is another media monitoring company,” he adds.

The conversion is a very complex IT process which can only partially be automated. From all the media monitored, Media Track receives their output in a number of different formats. When talking printed news media, it will typically be in pdf format but sometimes all they have to work with are simple images of newspaper pages. These files must be extracted and broken down into individual news items and translated to a unified xml format.

MOVED FROM JAKARTA TO PHILIPPINES

“In the beginning, we moved this work over to Jakarta, where the skilled manpower is not as expensive as in Singapore, but the almost regular annual flooding of Jakarta disrupted our business so we set up a backup operation in Manila in the Philippines,” Steffen Egelund explains.

“It worked so well that we have now basically closed down the operation in Jakarta and moved all this work to two locations in the Philippines, the one in Manila and a new one in Cebu so we are pretty safe in case of natural disasters. In total, we have 140 full time staff employed in the Philippines and 35 part timers,” he says.

“Apart from the low cost of highly skilled IT staff, there are other benefits to placing this in the Philippines. The proficiency of the English language is high and conditions for IT companies are OK and so are the international data transmission connections. It is also an added benefit for us, that we work in the same time zone,” he adds.

RECURRING ENTREPRENEUR

As an entrepreneur, Steffen Egelund is rather fearless. In 2005 he moved to Singapore and started a Danish PR company there called Corporate Spin together with two other friends. Soon they had offices in KL, Singapore and Shanghai.

NewsWatch in Singapore was set up in January 2009 with the idea to deliver a premium service in media surveillance that the Danish market leader InfoMedia was too complacent to develop.

“When I worked for the Danish Conservative Party years ago, I was not satisfied with the existing media surveillance in Denmark. The articles came in a messy state and they came too late in the morning,” he explains.

NewsWatch started offering relevant clips from all newspapers, radio and TV in summary form each day at 6 in the morning Denmark time and it quickly proved attractive to head of Danish media departments in major organisations in Denmark.

Two years ago, Swedish based Retriever bought shares in Media Track’s Danish operation NewsWatch. This way, NewsWatch in Denmark continues to buy its daily news analysis from Media Track in Singapore, but in addition to that, products are also delivered from Media Track to Retriever in Norway and Sweden.”

“Our analysts are working here in Singapore out of this office and we have also analysts placed in some other cities in South East Asia,” Steffen Egelund explains.

TOP CLIENTS

“Our premium account clients are for instance large corporate clients like Carlsberg and DA – Danish Employers Federation and the five administrative regions in Denmark and other government clients.”

“The Danish Ministry of Foreign Affairs is also one of our clients,” Steffen adds.

“That way when the Danish Embassy here in Singapore or elsewhere in Asia is alerted to some news in the Danish press, it actually comes from us here in Singapore doing first the conversion, then the analysis and finally the delivery of the news to the Ministry in Copenhagen – from where they then alert local embassies in case the news affects them as well.”

The product goes beyond simple media monitoring of a brand to include the public discussion.

“Take for instance the Minister of Employment. She needs to know what people talk about related to the ministry and the areas handled by the ministry or even other subjects what could possible involve her ministry. That is a rather complex task to analyze and cannot be handle by a computer program. That is why we we are constantly on the lookout for clever people who can analyze the data we extract from our media monitoring.”

In the example of the minister, she monitors our service on an iPad from NewsWatch where an app is running that brings her not just the raw text but also a picture of the clipping crisp and clear and then most importantly the comments of the analyst.

“Being part of Retriever, we now offer our premium service in Norway and Sweden too, but the markets there are not as mature as in Denmark and most clients are still prepared to settle with the basic monitoring service. It is also a question of what you are prepared to pay.”

 

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